EXO reveals campaign for luxury brand MCM

 

Earlier today, EXO launched the website for their campaign with luxury brand MCM (Modern Creation München).

In their photo shoot for the launch of the campaign, EXO shows off their modeling range with two distinct looks. The first shows the boys in sophisticated yet stylish suits while the other shows off an edgier punk look. In the campaign, EXO models MCM’s line of backpacks and bags.

 

An official website (exo.mcmworldwide.com) was launched with the EXO x MCM collaboration; it shares groups photos for the campaign, details of the line of luxury bags, and an individual page for each member.

MCM will also be holding an event for the campaign launch. From September 3rd until the 30th, sharing news about the EXO x MCM micro site on SNS will put fans in the running for various prizes. 10 winners will be chosen for an MCM iPad pouch and one lucky winner will receive a bag from the EXO A/W ‘14 collection.

Check out more pictures from the collaboration below and let us know what you think of EXO’s latest modeling campaign!

Source: koreaboo